Inert

Van de Velde faced the challenge of managing three distinct brands - Marie Jo, Andres Sarda, and PrimaDonna—under a single system while preserving each brand’s unique identity. A significant focus was the launch of a new brand, Sarda, which evolved from Andres Sarda with a refreshed target audience of millennials. This required a modern, mobile-first webshop design to appeal to the younger demographic. The project involved creating tailored user experiences for each brand, addressing marketing needs such as educating consumers about various bras and assisting them in finding the perfect fit.

To help Van de Velde achieve their goals, we became an integral part of their e-commerce team. We provided hands-on assistance with daily website maintenance and content updates, ensuring the site remained up-to-date and user-friendly. By working closely with the marketing team, we aligned the digital strategy with their broader marketing objectives, creating a cohesive brand presence online.

We also played a key role in the launch of the new Sarda website, focusing on a smooth rollout and optimised performance. For the "Scan @ Home" app, we contributed to its design and prototyping phases, ensuring it met customer needs and provided a seamless experience for home fittings.

Our collaboration with Van de Velde has resulted in a more dynamic and engaging online presence, a successful launch of the new Sarda website and a user-friendly "Scan @ Home" app that enriches the customer experience.